This role will lead the brand communication of HAOJI brand, assuming responsibility for brand communication key idea, media buy, social media, and E-commerce.
-Lead the HAOJI brand communication by working with Product Managers and creative agency;
-Lead the social media communication from key campaigns to daily content posts;
-Execute/Coordinate the execution of the brand activities like PR event, chef demo, and industry exhibition;
-Liaise with the E-Commerce team to further optimize the HAOJI business performance.
- 5+ years professional experience and degree education
- Proven experience in marketing communication with emphasis on online (TVC shooting/media buy/social marketing) and PR event
- Experienced in leading the media buy agency to work out the media plan
- Familiar with different platform of social media, and with successful background of leading the daily management of brand digital communication;
- Experienced in execute PR event or other brand activity campaign;
- With experience of E-commerce strategy plan and execution;
- Be familiar with culinary (with understand of good food/chef/restaurant/cooking) is preferred;
- Fluent in Mandarin and English